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Private Venture Investing Dossier PVD-017

An Investment Memo, Annotated

What a good private-market memo actually argues.

Published
11:37:31 IST
Reading time
1 min

A venture memo is not a forecast. It is an argument about uncertainty — and the quality of the memo is the quality of the questions it refuses to dodge.

The only four questions

  1. Why this team? Founder–market fit is the single most predictive variable and the hardest to fake.
  2. Why now? What changed in the world that makes the impossible suddenly merely hard?
  3. Why will it compound? Where does advantage accrue rather than dissipate?
  4. What has to be true? Stated plainly, so it can be proven wrong.

A memo that cannot be falsified is marketing. A memo that can be is research.

Pricing the unknown

You are not buying the present cash flows. You are buying a distribution of outcomes, most of which are zero, a few of which are everything. Position size is the real thesis.